Farnell element14 has developed a new online catalogue, named MROCAT, in Beta, to engage customers in finalising the design of what essentially will be their very own dynamic catalogue. element14 is launching MROCAT in BETA version catalogue to a wide range of its customers who are focused on Maintenance and Repair products. Accessible from PC, Mac, iPad and Android tablet, MROCAT provides a fully illustrated catalogue page style browsing experience with real-time stock and price information and encourages users to build shopping lists, add personal notes and bookmarks.
MROCAT Beta contains over 500 pages and covers the connector, electromechanical, automation, power, test and measurement, tools and maintenance sections of the Farnell element14 range. This first edition lists 17,000 products from 300 brands and includes live daily stock and pricing information on PCs or tablets when connected to the internet. Users are able to navigate freely by drilling down through hierarchies, browsing by product category or by keyword search. Part number ‘hover-over’ windows pull up full product details with no effort. For those customers who still love browsing paper the MROCAT allows them to create their own personalised catalogue using keywords, page numbers or bookmarks and this version can even be printed for use on site or the shop floor. Farnell element14 is inviting existing customers to experience MROCAT and is proactively seeking individual feedback through a range of offers and incentives.
